2021 South Asia Sub-regional Meeting for ICH Safeguarding in South Asia

Strengthening Creative Economy through Sustainable Development of ICH

September 14, 2021, Tuesday


Time Program Speakers
Opening Ceremony
13:30-13:40 Introduction by the organizers Ms. Hyeonju Song,
Assistant Programme Specialist, Office of Cooperation and Networking, ICHCAP
Mr. Amitava Bhattacharya,
Founder Director, banglanatak dot com
13:40-13:50 Welcoming Remarks Mr. Eric Falt,
Director and UNESCO Representative New Delhi Cluster Office
13:50-14:00 Opening Remarks Mr. Gi Hyung Keum,
Director General, ICHCAP
14:00-14:25 Keynote Speech and Q & A Dr. Ahmed Eiweida,
World Bank Global Coordinator for Cultural Heritage & Sustainable Tourism
14:25-14:35 Pre-Session
• Introduction of the Meeting
• Introduction of the Sessions
Ms. Ananya Bhattacharya,
Director, banglanatak dot com
14:35-14:45 Video streaming : Village of Patuas – scroll painters and storytellers, Naya, West Bengal, India
14:45-14:50 Comfort Break

SESSION 01 (14.50 – 17.30 IST)
Establishing a Sustainable Relationship between ICH and Economic Utilization

Time Program Speakers Designation Organization Country
14:50-15:15 Keynote Presentation Dr. Andrew Senior Director,
Andrew Senior Associates Ltd, UK
15:15-17:30 Moderator: Dr. Andrew Senior
Zorig Zhusum (Thirteen Arts and Crafts of Bhutan) Mr. Tshetrim Dorji Communications Officer, Agency for Promotion of Indigenous Craft (APIC) Bhutan
Role of ICH in boosting cultural tourism in Maldives Ms. Hawwa Nazla Director General, National Centre for Cultural Heritage
Traditional crafts and the potential for a creative economy in Sri Lanka Ms. Annemari de Silva Independent Researcher, Craft Artisans and State Institutions Sri Lanka
Handicrafts: contribution to Nepali economy Mr. Dharma Raj Shakya Member of Nepal Academy of Fine Arts, Former President of Federation of Handicraft Association
The economic potential of ICH in Pakistan Mr. Zaeem Yaqoob Khan Executive Director, Student Affairs & External Relations, Beaconhouse National University
Sustainable development of ICH using Heritage Sensitive IP and Marketing Strategies (HIPAMS) Ms. Ananya Bhattacharya Director, banglanatak dot com India
Taking Bangladesh craftsmanship to global luxury markets – a journey Mr. Mishael Aziz Ahmad Independent Promoter of High Craftsmanship, Founder of MiAA
Discussion, Q & A

Day 1
Inaugural Session (Opening Ceremony)

Day 1
Inaugural Session (Keynote Speech)

Day 1
Session 1